Parents are searching online for childcare—make sure they find your center first. Our tailored SEO services are designed specifically for child care centers and preschools, helping you rank higher on search engines, drive more traffic to your website, and ultimately, increase enrollments.
Daycare owners are faced with countless marketing options—Instagram ads, Facebook campaigns, TikTok videos, content creation, flyers, Google Ads, and more. While each of these methods has its pros and cons, we’ve found that SEO is not only the most effective but also the most profitable advertising strategy—second only to word of mouth.
Here’s why SEO stands out:
SEO connects you directly with parents actively searching for daycare services in your area. They’re already looking, and SEO helps you stand out.
Leads generated through SEO have an impressive 14.6% close rate, compared to just 1.7% for traditional paid advertising like flyers or Google Ads.
Unlike paid ads, which disappear as soon as your budget runs out, SEO builds lasting visibility. Once you’re ranking well, you’ll continue to receive inquiries without needing to constantly invest in advertising.
Sure, you can pay for Google Ads, but parents know those top ad spots are paid for—and they often scroll right past them to see the organic (unpaid) results. Plus, Google Ads come with a hefty price tag and typically have a lower click-through rate (CTR) than organic search results. SEO gives you the credibility of ranking naturally, which builds trust with parents from the get-go.
Most parents searching for childcare aren’t looking to be interrupted by ads while scrolling through Instagram or Facebook. They want to actively find the best center for their child. SEO ensures your daycare shows up when parents are searching, rather than relying on disruptive ads they might scroll past.
The bottom line is, not every daycare has the luxury of being in business for 50+ years with a long waitlist. If your goal is to fill those open spots, grow your waitlist, and attract more families—you need to rank on Google. Relying solely on paid ads or social media won’t cut it.
Over 53% of all website traffic comes from organic searches.
SEO is 10x more effective than paid ads at driving long-term results.
Businesses that invest in SEO see a higher return on investment (ROI) compared to other forms of marketing.
If you want to attract parents searching for the best daycare for their child—parents who want to find you naturally rather than feel pressured by sales tactics—SEO is the key to reaching them and growing your business.
Learning Space Christian Academy had been open for over a year but was struggling with enrollment. Despite their best efforts, they had only 35% of capacity and were relying primarily on word of mouth to fill spots. Their website was outdated and wasn’t bringing in new families, and they had minimal online visibility, making it difficult to grow their business doing only $15,000 per month.
We began by completely revamping their website to ensure that once traffic was directed to it, visitors would convert into potential customers. Then, we focused on improving their local SEO by optimizing their Google Business Profile and launching a Google review campaign to enhance their online reputation. Additionally, we identified and reported competitors in the area who were violating Google’s guidelines, which helped reduce their rankings. If you want to read more about the specific steps we took, you can view the full case study.
Learning Space Christian Academy saw a dramatic turnaround in just 6 months. Now, they receive an average of 16 contact form submissions, schedule 24 tours, and handle 71 phone calls per month, all thanks to our SEO strategy. Their organic traffic surged to 426 visitors per month, resulting in a significant boost in visibility and inquiries. Overall, their monthly revenue grew from $15,000 to $70,000, and their enrollment increased from 30 to 85 students, creating a waitlist for new families.
Our expert SEO process is designed for long-term success, ensuring that your daycare ranks higher, generates consistent traffic, and attracts more families.
Start with a solid foundation, see how we assess your performance and analyze competitors.
Every successful SEO strategy begins with a thorough audit and competitor analysis. In this stage, we assess your website’s current SEO performance and evaluate local competitors, allowing us to tailor a strategy that positions your daycare as a top choice for families searching online.
We’ll talk about what you want to achieve—whether it’s 10 inquiries per month or 40—and evaluate if your budget aligns with those expectations. For example, achieving 40 inquiries a month requires a robust SEO strategy, while smaller goals can start with a more affordable package and scale over time.
We start by analyzing the local childcare market to identify competitors in your area and understand what they’re doing effectively online. This includes reviewing their search rankings, targeted keywords, and the types of content that are driving engagement. By pinpointing what resonates with parents in your region, we can build a strategy that aligns with local search patterns and gives you a competitive edge.
Using our detailed 93-point checklist, we conduct a full audit of your site’s SEO health. We evaluate specific areas like page load speed, mobile usability, and content structure to uncover any issues that could be limiting your visibility. This diagnostic helps us clearly identify where your website can improve to increase rankings and attract more families.
We analyze what’s working on competitor pages—looking at their titles, headers, and content length—to determine optimal on-page SEO strategies. This insight allows us to set standards for your daycare’s content to ensure it competes effectively for valuable local search terms and aligns with what parents are already responding to.
Backlinks play a critical role in boosting authority for search engines, so we investigate the backlink profiles of high-ranking competitors. By identifying high-quality sites linking to competitors, we build a plan to secure similar or better backlinks for your daycare, strengthening your site’s credibility and ranking potential.
Based on our audit and competitive analysis, we create a tailored SEO roadmap. This roadmap highlights specific improvements for your website and sets clear steps to build a strong local presence. By addressing both immediate needs and long-term goals, this roadmap acts as the foundation for ongoing SEO success.
Target the right families and learn how we find keywords that connect with your audience.
With a clear SEO roadmap in place, we dive into targeted keyword research to find search terms that bring the right families to your center. Here’s how we approach keyword research to maximize your visibility and attract potential enrollments:
We focus on highly localized keywords that ensure your daycare shows up in searches by parents in your area. Phrases like “affordable daycare [City]” and “best preschool in [City]” help make sure your center appears in the results when parents search nearby. This strategy increases the chances of attracting families specifically looking for a center within their community.
We group related keywords into clusters that align with your daycare’s unique services and programs. These keyword clusters allow us to build valuable content around each service later, boosting your ranking across multiple topics. For example, we might cluster keywords around “infant care,” “drop-off care,” and “STEM programs” so that each can be addressed in its own optimized section or blog post.
In addition to high-traffic keywords, we target long-tail keywords, such as “Montessori preschool with STEM [City]” or “night care for toddlers [City].” These specific phrases attract parents with a clear idea of the services they’re looking for, leading to higher engagement and increased conversion rates. By tapping into these more specific searches, we capture families who are ready to reach out.
We take into account any specialized programs or features your daycare offers—like Drop-Off Care, Night Care, Christian-based programs, or STEM-focused learning. By researching keywords that relate directly to these unique services, we help your center stand out in search results and appeal to parents seeking something specific for their child.
Keyword selection is all about quality over quantity. We focus on keywords that not only drive traffic but are likely to convert to inquiries, ensuring you’re visible to parents who are serious about finding the right care. By prioritizing terms that signal intent—like “schedule a daycare tour [City]”—we align your SEO with the goal of filling classrooms.
Boost local visibility and see how GBP optimization makes your daycare stand out.
Optimizing your Google Business Profile (GBP) is a crucial part of making your daycare visible in local search results. This goes beyond ranking—it’s about ensuring parents see your daycare as a trusted, accessible choice. Here’s how we make your GBP profile work harder for you:
We meticulously optimize each element of your GBP to boost your local search ranking. This includes crafting a detailed, keyword-rich business description, selecting the most relevant categories for your daycare (e.g., “childcare center” or “preschool”), and adding high-quality images that reflect the inviting atmosphere of your center. By listing every service you offer and updating your NAP (name, address, phone number) for consistency, we position your daycare as a relevant and credible choice for parents searching online.
In the competitive world of daycare, it’s common for competitors to exploit Google’s “suggest an edit” feature, altering details like hours or location to negatively impact your profile. We regularly monitor your profile for unauthorized changes and report competitors breaking Google’s guidelines, protecting your ranking and keeping your profile accurate.
Positive reviews are critical for building trust with parents, so we support you in managing and growing your reviews. Our approach includes proactive review generation, guiding parents in leaving feedback to boost your rating. Additionally, we help you respond to all reviews—both positive and negative—professionally and promptly. Engaging with reviews not only improves your reputation but also reassures parents that you’re attentive to feedback.
We continuously monitor your GBP to ensure details like operating hours, address, and contact information stay accurate. Regular checks and updates prevent any unnoticed changes that could impact your ranking or credibility.
We go beyond basic optimization to ensure your profile encourages inquiries. By adding features like direct links for booking tours or calling your center, we help make it easier for parents to take the next step and reach out to you.
Enhance your site and discover how on-page SEO helps engage parents and search engines.
On-page SEO is about enhancing each aspect of your website’s content and structure, ensuring it appeals to both search engines and parents. From page speed to keyword integration, we optimize your site to boost visibility, engagement, and conversions.
Faster Loading, Better Experience: Page speed is critical—not only does it impact your search ranking, but it also plays a major role in user experience. We fine-tune every element of your website, from image compression to script optimization, to ensure rapid load times. By achieving page speed scores of 95+ on both desktop and mobile, we help keep parents engaged, reducing bounce rates and increasing the likelihood that they’ll explore more about your daycare.
Crafted for Engagement and Visibility: We create keyword-rich titles and meta descriptions for each page, making your content more appealing in search results. These optimized tags help search engines understand your content while enticing parents to click through, boosting traffic and interest.
Engaging, Informative Content: Every page is optimized for both readability and relevance. We focus on integrating primary and secondary keywords naturally, whether it’s for your homepage, program descriptions, or blog posts. This ensures that parents not only find your site but also understand what sets your daycare apart, leading to higher engagement and conversions.
Seamless Browsing on Any Device: With many parents using mobile devices, a responsive, mobile-friendly design is essential. We ensure every element is mobile-optimized, from touch-friendly navigation to streamlined content layouts. A smooth, intuitive mobile experience helps parents stay on your site longer, increasing the likelihood they’ll inquire about your programs.
Build credibility and see how citations, links, and PR strengthen your daycare’s presence.
Off-page SEO is all about building your daycare’s credibility and authority through backlinks, citations, and PR. These signals boost trust and tell search engines your daycare is a reputable business worth ranking.
We create consistent listings in trusted local directories, ensuring your information is accurate across the web, which strengthens your local SEO.
Quality backlinks from reputable websites signal to search engines that your daycare is trusted. We pursue backlinks from relevant blogs, childcare directories, and local publications to enhance your authority and ranking.
By connecting with local blogs or parenting sites, we help create PR opportunities for your daycare, including guest articles or interviews that increase visibility and attract high-quality backlinks.
Stay informed and learn how monthly updates keep your SEO performance on track.
SEO isn’t a “set it and forget it” approach—it’s a continual process that adapts over time. Each month, we assess your campaign’s performance, optimize based on real-time data, and provide you with detailed, transparent insights so you know exactly how your investment is driving results.
Real-Time ROI Tracking: Every month, you’ll receive an easy-to-read report covering key metrics such as website visitors, contact form submissions, phone calls, tours scheduled, and more. This data allows you to see how your SEO efforts are directly impacting inquiries and engagement. Our goal is to give you clear insights that confirm your return on investment, with no guesswork needed.
What We Did & What’s Next: Along with performance metrics, our report includes a breakdown of what we accomplished over the past month, our strategic plans for the next, and any input we may need from you to keep progressing. SEO can feel like a complex process, so we prioritize clear communication—helping you understand what we’re doing and why it matters for your daycare’s growth.
Dynamic Adjustments for Continued Success: As your campaign progresses, we closely monitor new trends, competitor actions, and Google algorithm updates. We make continuous adjustments to ensure your website stays optimized and ranks well. As your daycare’s goals evolve, we refine our SEO approach to keep pace, making sure your center continues to thrive online.
We offer flexible SEO packages tailored to fit the unique needs of your daycare, whether you're just starting or looking to grow. Our packages are designed to drive results, ensuring your daycare stays competitive online.
This package is perfect for daycares looking to boost their local visibility and online reputation.
What's Included:
Google Business Profile Optimization Reputation Management Local SEO Citations Keyword Research and Analysis GBP Post Creation and Updates Monthly Progress Reports Competitor Analysis Review Management
Conversion Rate Optimization SEO Optimized Article On-Page SEO Optimization Google Search Console Monitoring and Optimization Off-Page Optimization (Enhanced Backlink Strategy – 2 high-quality backlinks per month) Advanced Monthly Content Creation Advanced Technical SEO Audits and Fixes Quarterly Strategy Sessions
Ideal for growing daycares needing a more comprehensive SEO strategy to rank higher in local searches.
What's Included: Google Business Profile Optimization Reputation Management Local SEO Citations Keyword Research and Analysis GBP Post Creation and Updates Monthly Progress Reports Competitor Analysis Review Management Conversion Rate Optimization SEO Optimized Article On-Page SEO Optimization Google Search Console Monitoring and Optimization Off-Page Optimization (Enhanced Backlink Strategy – 2 high-quality backlinks per month) Advanced Monthly Content Creation Advanced Technical SEO Audits and Fixes Quarterly Strategy SessionsFor larger daycare centers or those with multiple locations that need an advanced SEO strategy for long-term growth.
What's Included: Google Business Profile Optimization Reputation Management Local SEO Citations Keyword Research and Analysis GBP Post Creation and Updates Monthly Progress Reports Competitor Analysis Review Management Conversion Rate Optimization SEO Optimized Article On-Page SEO Optimization Google Search Console Monitoring and Optimization Off-Page Optimization (Enhanced Backlink Strategy – 2 high-quality backlinks per month) Advanced Monthly Content Creation Advanced Technical SEO Audits and Fixes Quarterly Strategy SessionsSEO (Search Engine Optimization) helps your daycare rank higher in search results, making it easier for parents to find you. Without it, you could be missing out on valuable leads.
While SEO is a long-term strategy, most daycares start seeing measurable results within 3-6 months.
We provide monthly reports that give you a clear breakdown of everything we’ve done to improve your SEO, our plan for the upcoming month, and detailed data showing how your website traffic, inquiries, and rankings are improving. These reports include easy-to-read graphics that highlight key performance metrics so you can see real results, like increased calls, website visits, and scheduled tours.
Yes, absolutely! For all of our services, we track key performance metrics every month, including calls, website visitors, contact form submissions, and tours scheduled. This ensures you have a clear picture of how your online presence is driving real results.
Through these services, we focus on attracting families who are actively searching for quality childcare, ensuring the leads you receive are highly qualified. Many of our clients see increases in inquiries and enrollments, with some even achieving year-long waitlists.
Want proof? Check out one of our case studies to see the measurable impact we’ve made for centers just like yours!
You can manage your business profile, but ask yourself, “how much is my time worth?” Staying up to date on Google’s changing guidelines, new feature releases, and constant bugs is a full-time job. We will ensure your business is optimized, ranks higher, and converts visitors into inquiries so you can focus on running your daycare. On average, our clients see an 87% increase in phone calls, a 567% increase in reviews, a 29% increase in top-ranking keywords, and 2x more website clicks.
No, we don’t! While many agencies charge setup fees for services like ours, we believe in keeping things simple. Setting up your campaign for success requires extra time and planning in the first month, but we don’t charge you extra for it. We’re here to provide the best service possible from day one.
Absolutely! There’s no minimum commitment for our services. However, to get the most out of SEO, we recommend sticking with it for at least 3 months. And if you decide to cancel, we won’t undo any of the work we’ve done or lock you out of your accounts (yes, we’ve heard it all – some agencies really do this!). We make sure you’re always in control of your Google Business Profile, with us added as an additional manager for your convenience.
Don’t just take our word for it—hear from other child care owners about their experience with our website design services. Watch the video and see how we’ve helped others grow there child care business and connect with more families.
Ready to elevate your center's online presence? Book a Session Today!
"I recently had the pleasure of working with Child Care Web Design to create a website for Young Explorers Preschool and Afterschool, and I couldn't be more thrilled with the results. Their expertise in web design and SEO truly transformed our online presence and brought our vision to life.”
"I couldn't be happier with the results. Colin demonstrated exceptional skill, creativity, and professionalism throughout the entire process. The final product exceeded my expectations and delivered exactly what we needed.”
"After spending $750 on a website through Fiverr and being disappointed, Colin made the process seamless and delivered exactly what I needed. The website is efficient, thorough, and perfect for our childcare needs. Would give 1000 stars if I could!”
Ready to grow your daycare's online presence and fill your classrooms? Contact us today to start optimizing your website for more enrollments.
