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Case Study of how we helped

Romper Room Learning Center

quote The site is colorful, well-designed, and welcoming. This is the only place you need for your website. Would give 1000 stars if I could!

43 Contact Forms Submitted Monthly
26 Tours Scheduled Monthly
533 Monthly Organic Visitors
Romper Room banner
Romper Room laptop

Overview

Romper Room Learning Center is a 24/7 licensed child care provider located in Las Vegas, Nevada. Built from the ground up, the center offers flexible care options for working families and frequent travelers, including drop-ins and overnight care. With a capacity of over 200 children, the stakes were high from day one.

Owner Nydia Sanchez knew that a high-performing website would be essential—not only to support day-to-day operations but to drive steady inquiries, tours, and enrollments. We worked closely with her to create a digital presence that could scale with the center’s bold vision.

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The Challenge

Romper Room was a brand-new child care center launching in a competitive Las Vegas market—with no existing website or online visibility. As a 24/7 facility with a capacity of over 200 children, the stakes were high. The center needed a professional, well-organized, and easy-to-manage site that could handle everything from inquiries and tour scheduling to payments and forms—all while making a strong, trustworthy first impression.

With enrollment as a top priority, the website had to do more than just look good—it needed to rank locally, generate leads quickly, and convert visitors into scheduled tours and new families. There was no room for trial and error—the success of the launch depended on it.

Romper Room banner

Goals

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    GOAL
    01

    Build a site that clearly reflects the brand and supports large-scale operations

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    GOAL
    02

    Automate inquiry, tour, and registration processes

  • GOAL
    03

    Rank locally for keywords like “Las Vegas daycare,” “24/7 child care,” and “drop-in preschool”

Our Process

We started with strategy—learning about the center’s flexible offerings, high expectations, and 24/7 model. Then, we designed a bold, playful website that provided all the essential info for families traveling from in and out of state.

On the SEO front, we deployed an ongoing strategy

  • Monthly content creation and new page additions
  • Full on-page SEO implementation (metadata, internal linking, headings)
  • Google Business Profile optimization
  • High-quality backlinks as part of a broader off-page SEO campaign

All this helped the site go from no visibility to ranking #1 in Google for critical search terms in just a few months.

  • check white Strategy
  • check white Brand Look & Feel
  • check white Website Design
  • check white Content Creation
  • check white Website Development
  • check white Google Business Profile Optimization
  • check white Ongoing SEO Campaign (on-page & off-page)
  • check white Tour Scheduling System
  • check white Digital Forms & Payment Setup

The Results

43 monthly contact form submissions
26 monthly tour requests
533 organic visitors per month (average)

Ranked #1 locally for several targeted keywords within the first 90 days

Impact on Enrollment

Before

No site, no inquiries, and no consistent traffic

Romper Room Old StatRomper Room Old Stat

After

43 inquiries and 26 scheduled tours per month—helping fill a center with over 200 spots

Romper Room New StatRomper Room New Stat

Increased Inquiries & Local Presence

Romper Room went from zero visibility to top search positions in the Las Vegas market. With both Google Maps and organic rankings in place, their digital presence started driving results almost immediately.

Operational Efficiency

With forms, payments, and scheduling now handled online, day-to-day operations became much easier for Nydia and her staff—especially with a high volume of drop-ins and out-of-state parents.

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quote

Colin made it easy—forms, payments, and scheduling are now handled all through the website. It’s colorful, efficient, and welcoming. Would give 1000 stars if I could! — Nydia Sanchez

Small Investment, Big Results

Ready to get the site you always wanted?

Get a custom childcare website designed to help your business grow. Take advantage of our full web design, SEO, and development services-starting today for just $1.

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