

Overview
Romper Room Learning Center is a 24/7 licensed child care provider located in Las Vegas, Nevada. Built from the ground up, the center offers flexible care options for working families and frequent travelers, including drop-ins and overnight care. With a capacity of over 200 children, the stakes were high from day one.
Owner Nydia Sanchez knew that a high-performing website would be essential—not only to support day-to-day operations but to drive steady inquiries, tours, and enrollments. We worked closely with her to create a digital presence that could scale with the center’s bold vision.
View WebsiteThe Challenge
Romper Room was a brand-new child care center launching in a competitive Las Vegas market—with no existing website or online visibility. As a 24/7 facility with a capacity of over 200 children, the stakes were high. The center needed a professional, well-organized, and easy-to-manage site that could handle everything from inquiries and tour scheduling to payments and forms—all while making a strong, trustworthy first impression.
With enrollment as a top priority, the website had to do more than just look good—it needed to rank locally, generate leads quickly, and convert visitors into scheduled tours and new families. There was no room for trial and error—the success of the launch depended on it.

Goals
- GOAL01
Build a site that clearly reflects the brand and supports large-scale operations
- GOAL02
Automate inquiry, tour, and registration processes
- GOAL03
Rank locally for keywords like “Las Vegas daycare,” “24/7 child care,” and “drop-in preschool”
Our Process
We started with strategy—learning about the center’s flexible offerings, high expectations, and 24/7 model. Then, we designed a bold, playful website that provided all the essential info for families traveling from in and out of state.
On the SEO front, we deployed an ongoing strategy
- Monthly content creation and new page additions
- Full on-page SEO implementation (metadata, internal linking, headings)
- Google Business Profile optimization
- High-quality backlinks as part of a broader off-page SEO campaign
All this helped the site go from no visibility to ranking #1 in Google for critical search terms in just a few months.
Strategy
Brand Look & Feel
Website Design
Content Creation
Website Development
Google Business Profile Optimization
Ongoing SEO Campaign (on-page & off-page)
Tour Scheduling System
Digital Forms & Payment Setup
The Results
Ranked #1 locally for several targeted keywords within the first 90 days
Impact on Enrollment
Before
No site, no inquiries, and no consistent traffic


After
43 inquiries and 26 scheduled tours per month—helping fill a center with over 200 spots


Increased Inquiries & Local Presence
Romper Room went from zero visibility to top search positions in the Las Vegas market. With both Google Maps and organic rankings in place, their digital presence started driving results almost immediately.
Operational Efficiency
With forms, payments, and scheduling now handled online, day-to-day operations became much easier for Nydia and her staff—especially with a high volume of drop-ins and out-of-state parents.

Colin made it easy—forms, payments, and scheduling are now handled all through the website. It’s colorful, efficient, and welcoming. Would give 1000 stars if I could!
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